Bay Area CVB Discussion On February 11, the Tri-Valley CVB hosted a group of San Francisco Bay Area CVBs to discuss and develop ways to increase tourism to their destinations through collective marketing, public relations and sales activities. Jonelle Tannahill and Jean Johnstone from CTTC presented cooperative marketing opportunities, and an open discussion was held. For more information or a meeting recap, contact Amy Blaschka at amy@trivalleycvb.com or 925.846.8910.
Upstairs Downtown From the National Trust for Historic Preservation comes this great Webinar on Thursday, April 2. This seminar will discuss successful upper-floor housing development. Whether the goal is to increase investor returns, expand the district’s usage round-the-clock, or create a built-in market for retailers, upper-floor housing can be an effective solution for under-utilized space. Hear from national and state leaders who are making it happen in local Main Street districts. Cost is $25; click here to register.
California Preservation Conference This conference, held in Palm Springs April 16-19, will focus on "The Culture of Leisure - Rethinking the California Dream." More than 30 sessions, tours and workshops will focus on issues facing California's historic, cultural and natural resources, taught by over 100 expert speakers. Continuing education units are also available. Click here for more information.
Statewide Leadership in Arts Education Conference On April 20-21, learn about important work being done at the state, regional, county and local levels to improve the quality of arts education, and to encourage participation and leadership that will shape the future of arts education in California. Click here for more information.
California Trails & Greenways Conference The California Trails & Greenways Conference provides an opportunity for land and recreation program planners, trail administrators and managers, trail advocacy groups, trail builders and other trail enthusiasts to network and advocate for trails in their community as well as learn about new techniques and opportunities. The Conference is also a forum for education, networking and development of strategies for envisioning, planning, funding, designing, constructing, and managing non-motorized recreational trails in California. Plan to attend the 2009 Conference, set for April 22-24 at Tenaya Lodge in Yosemite. Registration begins this month; click here for more information.
Placer Cultural & Heritage Tourism Workshop On April 29-30, Placer County will host a special workshop to create an action plan for promoting cultural and heritage tourism. However, the meeting is not just for Placer County stakeholders - attendees from surrounding Sierra Nevada communities are invited and expected, harnessing the potential for collaborative projects that span communities and counties. For more information, contact Karen Killebrew at PlacerArts at karen@placerarts.org or 530.885.5670, or click here.
Visalia Reception & Sequoia Adventures Expo The Visalia CVB will be hosting its first annual Reception on April 30, in conjunction with the Sequoia Adventures Expo. The Reception will feature presentations by local and state partners on tourism promotion and opportunities, and planning for the future. The Expo features local Central Valley adventures, demonstrating the region's beauty to consumers. Booth and sponsorships are still available. Contact Erin Capuchino at 559.334.0141 or erin@visitvisalia.org. Click here to learn more about the Expo.
Green Main Streets This Webinar on Thursday, May 7, from the National Trust for Historic Preservation will discuss practical steps you can take now to go green. Everyone is talking “green,” and the efficient design/density of downtowns can make Main Street the core of any sustainable community initiative. At the same time, our districts must retrofit buildings and rethink how we do business. However, confusing terminology and competing technologies for green design make it hard to know where to begin. Let these leaders in the field of design and sustainability show you how it’s done. Cost is $25; click here to register.
Shasta Cascade Regional Tourism Summit The annual Shasta Cascade Wonderland Association's Tourism Summit will take place May 12 at Win River Casino. Topics will include branding, expanding cultural and heritage tourism, top travel trends, building partnerships and more. The keynote speaker will be Berkeley Young, an expert on tourism, focusing on research and strategic planning. For more information, contact Karen Whitaker at 530.365.7500 or karen@shastacascade.org. Click here to learn more about Young.
Save the Date! Mark your calendar for these upcoming events. A Central Valley event will be held in Vacaville on May 14, and the Desert Regional Conference will take place May 15. Stay tuned for more information. Additionally, the 6th Annual California Cultural & Heritage Tourism Corp (CCHTC) Symposium will be held January 27-29, 2010, in Chico.
Children's outdoor bill of rights With recent concerns about youth detachment from outdoor activities, lack of physical exercise and increased health risks, the California Roundtable on Recreation, Parks and Tourism has adopted the California Children’s Outdoor Bill of Rights (COBR) for the purpose of recommending a fundamental list of experiences that every child in California would benefit from experiencing, before entering high school. Numerous studies document that children who do these things are healthier, do better in school, have better social skills and self-image, and lead more fulfilled lives. Click here to learn more. You can also download COBR posters, fact sheets and banners.
SEND YOUR INFO Planning a regional conference or workshop in 2009? Be sure to let us know so that we may share the information with our rural tourism partners. Each issue of Insights Online reaches over 10,000 industry partners every month! Click here to send your California cultural and heritage events to CTTC to be featured on the Web site or in other materials. If your city is interested in hosting a regional workshop, please contact Despina Kreatsoulas at dkreatsoulas@visitcalifornia.com.