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Spring Print Co-op
CTTC recently produced its latest co-op print piece, California: An Insider's Guide to the Land of Wine & Food. This colorful eight-page pull-and-save piece, produced in conjunction with Sonoma Country, San Francisco, San Diego, Cannery Row and Ferrari Carano, was distributed in the March issues of Gourmet and Conde Nast Traveler, on newsstands now. Click here to see the full piece!
The Land of Plenty
As part of its overall strategy during these troubled economic times, CTTC shifted its print advertising to April/May insertions. Four different creative executions will run in Budget Traveler, Conde Nast Traveler, Food & Wine, Smithsonian, Travel & Leisure and Gourmet. The two-page insert includes the Land Of Plenty messaging and advertorial content that is targeted to the affluent traveler, family, culture and the culinary traveler. The culinary ad is anchored with the latest Land of Wine and Food creative, starring Randy Lewis.
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Spring Print Co-op |
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