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In March, California participated as the first state to ever partner with CeBIT in Hannover, Germany (the world's largest technology trade show). CTTC staff accompanied Governor Arnold Schwarzenegger on this exciting mission, including President and CEO Caroline Beteta, Vice President of Communications Susan Wilcox and International Marketing Director for Europe Leona Reed.
The stars were aligned for California tourism as the Governor was able to launch the latest CTTC Web site, visitcalifornia.de for the German market, and kick off a promotion with Toom Supermarkets and DERTour (the largest tour operator in Germany), which will reach 5.3 million consumers each month. The Governor not only participated in the opening ceremonies with the Lord Mayor of Hannover and the Chancellor of the Federal Republic of Germany, but was awarded the American Chamber of Commerce Transatlantic Partnership Award for 2009. Click here to see a video of the Opening Ceremony (California introduction begins at 48:12). The Governor and California permeated every media channel - over 2,000 news clips have been collected!
The Governor also participated in an exclusive California reception, during which CTTC hosted over 800 key business influentials, including top in-market travel trade and media. The reception featured speaking time for CEO Beteta and the Governor, as well as Business, Transportation and Housing Agency Secretary (and Commission Chair) Dale Bonner.
CTTC received enormously positive feedback from the event. One travel operator said that the event was above and beyond the norm, setting a "new dimension." Another stated that there could be no better ambassador for California than Governor Schwarzenegger, and was impressed by the immediate media coverage in Germany.
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Thanks to all those who helped represent California at CeBIT!
- CTTC Commissioner Mike Gallagher, President of CityPass
- Linsey Gallagher, Director of International Marketing for the California Wine Institute
- Donna Mulgrew, Vice President of Marketing for the Huntington Beach CVB
- Norbert Simon, Senior Market Manager, Continental Europe, representing SeaWorld.
Pictured are CEO Caroline Beteta & the Chairman of Lufthansa.
Click on the thumbnails to the left for full-size photos. Right-click, then choose "save picture as" to download. Contact Brooke Byrd at bbyrd@visitcalifornia.com for high-res images.
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