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Cool Deals
CTTC, working with Sapient, its interactive agency of record, created a Winter Deals landing page to support the California Snow Campaign online and highlight Winter Deals provided by our partners. The California Snow Campaign leverages the California brand attitude to competitively position the state against competing destinations (Colorado and Utah) and influence incremental travel during the winter months. The Winter Deals page is the online extension of the Snow Campaign on visitcalifornia.com and can be accessed from the Deals and Winter Recreation pages.
Auditing Accomplishments
CTTC's interactive agency conducted Web site audits of California's domestic and international sites, including visitcalifornia.com, LandofWineandFood.com, visitcaliforniasnow.com, visitcalifornia.jp and visitcalifornia.co.uk. The overall goals of both audits was to understand how CTTC's sites compare to competitive sites; identify the current user experience; determine if the sites meet industry best practices; and determine if user needs are being me from content and functionality perspectives. Results delivered in December will be considered as CTTC moves forward with interactive marketing. |
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