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CTTC would like to invite you to a strategic planning roundtable session to gather information and objectives centered around sustainable tourism in California. CTTC is forming a California Sustainable Tourism Symposium (CSTC). At this roundtable, we will gather important information about California’s sustainable tourism programs and how to incorporate these into CTTC’s Strategic Marketing Plan.
This is a great opportunity for you to participate with CTTC to develop a mission and plan for the coming years. Creating a clear vision and the plan to implement this vision is a vital process. CTTC is sponsoring the services of facilitator Carl Ribaudo, Strategic Marketing Group, who will lead us though the day. Strategic Marketing Group is a full-service marketing and tourism consultant group that works throughout California. You can find out more about Strategic Marketing Group at www.smgonline.net.
The strategic planning roundtable will be on March 6, beginning with coffee and networking coffee at 9:30 a.m., with lunch provided at noon, and ending at 2 p.m. The roundtable will take place at CTTC headquarters at 980 9th Street, Suite 480, Sacramento, CA 95814.
Objectives to be discussed at the roundtable include:
- Develop our mission, goals and objectives
- Identify action steps needed
- Identify potential obstacles or challenges
- Establish timetable with milestones and develop progress reporting
- Identify deliverables
- Outline expected outcomes/interpretation and recommendation for best communications
We know many of you will not be able to make this meeting. Your input is still very valuable, so we will also be sending out a survey to gather additional input. All participants in the survey will be given survey results. If you would like to receive a survey, please contact Jonelle Tannahill at jtannahill@visitcalifornia.com.
Carl Ribaudo will be following up by e-mail with everyone who RSVPs with a questionnaire to encourage you to share your thoughts and ideas in regard to rural tourism. We look forward to the strategic planning roundtable as we establish our road map to success. Please RSVP by March 3 to Jonelle Tannahill at jtannahill@visitcalifornia.com.
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California Sustainable Tourism Symposium (CSTS)
Roundtable: March 6, 2009
California Travel & Tourism Commission offices
980 9th Street, Suite 480
Sacramento, CA 95814
916.444.4429
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